The individualistic motivator icon.

Understanding Motivators: Individualistic

Desire for independence, visibility, rank, or power.

People who have a High Individualistic motivator want opportunities where they control the agenda and where they will be recognized for performing well. This might include starting their own business. If you are a High Individualistic, seek out situations where you feel in control and where you know you will be measured by your performance, not your participation.

Seek out innovative mentors and share your ideas. There may even be start-up capital available to help make your ideas a reality. You might also look into local government, theater, or public speaking classes to hone your skills.

It is very important that passionate High Individualistics have choices. Instead of being told what to do, they want the option between two or more choices. “Because I said so” is a huge negative trigger. Make sure you have freedom and choice in your career.

Reflection Questions: High Individualistic

If Individualistic is one of your top two motivators, consider the questions below.  Remember, the higher your score is, the more you may feel passionate about that motivator. If you have a very high score, think about how it might stand out in your life and how you can use your passion in practical ways. The lower your score is, the more negative you probably feel about that motivator.

    • What do you want to be known or recognized for?
    • How do you maintain independence or control of your own destiny?
    • What kinds of leadership roles do you like?
    • What kinds of rewards do you prefer?
    • If you could do anything, what would that look like?
    • Have you considered starting your own business/becoming an entrepreneur?
    • Motivators can help you know what you want most out of your career and future plans. Do your future plans align with your top motivators?

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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All the motivator icons.

Understanding Indigo: Motivators

The Indigo Assessment measures 6 motivators as described in the work of Drs. Eduard Spranger and Gordon Allport in their study of human value, motivation and drive. Motivators describe why people do things: the internal desires that drive behavior. For example, the Aesthetic motivator indicates a desire for harmony and beauty, whereas the Theoretical motivator describes those who learn for the sake of knowledge. Motivators correlate with career choice, college major selection, and fulfilling activities.

The Indigo Assessment measures six motivators:

Aesthetic – Desire for form, harmony, balance, or beauty.
Individualistic – Desire for independence, visibility, rank, or power.
Social – Desire to help others or solve society’s problems.
Theoretical – Desire to learn for the sake of knowledge.
Traditional – Desire to live by a personal set of principles, standards, or beliefs.
Utilitarian – Desire for a return on investment of time, energy, or money.

What Motivates You?

The motivator list ranks your relative passion for each of the six motivators. Your motivators are ranked in order from the most important to the least important to you, with the 1st being the motivator with your highest score and the 6th being the motivator with your lowest score. Your motivator score for each motivator is given to the right of each bar.

Look at your ranking first (ranking is the order in which the motivators appear). Whether the numerical score is very high or around average, the top two motivators are the most important. If the third motivator is high, it is generally worth thinking about as well.

A sample motivator graph for a High Social motivator.

Notice where your score is close to 0 or 100. This reveals areas where your motivators may be outside the mainstream and could lead to passion or conflict.

The further a score rises above mainstream, the more you may feel passionate about that motivator. If you have passionate scores, think about how they might stand out in your life and how you can use your passion in practical ways.

The lower your score is, the more negative you probably feel about that motivator. Essentially, this is a “de-motivator”. What turns you “off” is just as valuable to notice as what gets you jazzed. It can sometimes explain why certain people are resistant to different activities or can’t get along with people who have an opposite motivator.

For more information about the Indigo Assessment, visit https://www.indigoeducationcompany.com/indigo-assessment/

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